How to Do Nothing by Jenny Odell

This book came along well after we created Nimbo Alto but Jenny Odell’s articulation of the feelings around social media consumption, distraction and the case for activities that focus our attention helped us understand many of the goals we wanted to achieve with the studio. We highly recommend the book.

From How to Do Nothing:

If we think about what it means to “concentrate” or “pay attention” at an individual level, it implies alignment: different parts of the mind and even the body acting in concert and oriented toward the same thing. To pay attention to one thing is to resist paying attention to other things; it means constantly denying and thwarting provocations outside the sphere of one’s attention.